According to the report, Microsoft is going to be giving Xbox 360 consoles to 1000 women across the country for free.
The catch - they must invite 10 of their friends to join in on the fun, creating a new generation of video game parties aimed toward women.
Included in these bundles are an Xbox 360 arcade console, microwavable popcorn, a copy of "Scene It? Box Office Smash,"a universal remote for the console, a 3-month subscription to Xbox Live, and 1,600 Xbox Live points to use via the Xbox Live Marketplace.
This is no doubt a strategy to tap into the the female market which Nintendo has claimed a firm grasp on with more female gamers wielding a Nintendo DS than male.
But, how are these women choosen?
A marketing group called "House Party" is behind the action.
The organization helps companies market their product by developing party-based activities surrounding a specific product. That product is then distributed for individuals to host the activities in a social setting to provide consumers with a first-hand experience of the product.
Viral marketing at its finest.
Interested in hosting your own Xbox 360 party? It may be worth a shoot to sign-up with the organization at their webite: www.houseparty.com.
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