Friday, July 31, 2009

Female Console Gamers on the Rise

Market research firm the NPD Group announced in their "Gamer Segmentation 2009" report that female gamers are on the rise once again in 2009.

According to NPD Group's latest press release, 28 percent of the console gamers are female.

This is a 5 percent increase from 23 percent in 2008 according to the report.

The NPD Group is attributing this increase to the growing popularity of the Nintendo Wii which saw a 19 percent increase in usage as compared to last year:

This underscores the finding that more females are using console systems, especially the Wii.


NPD Group analyst Anita Frazier noted perseverance of console gaming in the competitive era of web 2.0:

Last year was one of the most transformative in history in terms of defining the audience for gaming. Even with the increased competition from mobile and social network gaming, the console gamer segment added the most new participants to its ranks in the last year.


The report also noted that 16 percent of video game purchases occurred digitally. This is no doubt representative of purchases made in online stores such as the Xbox Live Marketplace, Playstation Network, and Wii Shop Channel.

However, a decreasing number of gamers are willing to pay for these transactions according to NPD.

Why would gamers want to pay for some of these transactions?

A majority of the content that can be purchased on these online store are add-on content for disc-based games in which the consumer has already paid upwards to $60.

Many gamers, myself included, feel it is ridiculous to pay an additional $10 to $15 for maps, levels, costumes, and other extras which should be free for download as a supplement to the initial $60 investment.

Why would someone pay $60 for 10 levels or missions and another $15 for only one downloadable level/mission?

It simply is a rip off.

3 comments:

Anonymous said...

A little off topic, Guys... I have a question. Last weekend I trapped on this site:
[url=http://www.rivalspot.com]Rivalspot.com - Xbox Live Tournaments[/url]
They say you can play online Football game tournaments on any console for cash... had anyone tried that before? Looks like a cool idea...
Are there any other sites where you can play sports games for real moneys? I Googled and found only Bringit.com and Worldgaming.com but it looks these guys don't specialize in sport gamez. Any suggestions?

Anonymous said...

Hello !.
You re, I guess , probably very interested to know how one can make real money .
There is no need to invest much at first. You may commense to get income with as small sum of money as 20-100 dollars.

AimTrust is what you haven`t ever dreamt of such a chance to become rich
The company incorporates an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with affiliates everywhere: In USA, Canada, Cyprus.
Do you want to become a happy investor?
That`s your choice That`s what you really need!

I feel good, I began to get real money with the help of this company,
and I invite you to do the same. It`s all about how to choose a correct partner who uses your money in a right way - that`s the AimTrust!.
I earn US$2,000 per day, and what I started with was a funny sum of 500 bucks!
It`s easy to get involved , just click this link http://ovisujul.freewebsitehosting.com/nidujas.html
and lucky you`re! Let`s take our chance together to become rich

Anonymous said...

Hi !.
might , probably curious to know how one can make real money .
There is no need to invest much at first. You may begin to get income with as small sum of money as 20-100 dollars.

AimTrust is what you thought of all the time
The company represents an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with affiliates around the world.
Do you want to become really rich in short time?
That`s your chance That`s what you wish in the long run!

I`m happy and lucky, I began to take up income with the help of this company,
and I invite you to do the same. It`s all about how to choose a correct partner utilizes your savings in a right way - that`s the AimTrust!.
I make 2G daily, and my first investment was 500 dollars only!
It`s easy to get involved , just click this link http://ydugocezud.freehostyou.com/agafyz.html
and lucky you`re! Let`s take our chance together to become rich